Connecting the Old Idea and New Idea
Figuring out a glaring need and a business model to address it felt great and all, but I still wanted to make the world a better place. So how did the two fit together?
Finding the answer took a while and that answer is still very much developing, but the most important piece started to become clear as I thought about the purpose of creating this great work place.
In fact, when it came it was a little disappointing in its presentation. I guess I had expected some sort of brilliant “A ha!” moment – a moment of sudden inspiration where the clouds parted, the angels sang, and a voice from above BOOMED the answer.
What actually happened was a lot more mundane. I asked myself the question: “What happened to the education idea? How does it relate to this?” And quite frankly, I just gave myself the answer: “Well, if we give people a great place to work, and make it easy for them to see what others are working on, they’ll get inspired. If they get inspired, they’ll want to do something they’re interested in. If they want to do something they’re interested in, they’ll want to learn more about it. So there you go.”
“Oh.” I thought to myself. “Duh.”
The connection made sense. Even if it hadn’t come in quite the flash of inspiration that I’d expected. And the more I described that connection to others, the more I came to believe in it myself. I didn’t realize it, but that realization and evangelizing of that connection became the core of a snowball that has been gathering mass ever since.
I still had a long way to go, but I knew this was the answer. I knew I was on the right track. I wanted to create a kind of uber cafe, but I knew practically nothing about coffee or tea. So what now?
Fortunately, I was pretty sure I had an answer for that. Collaboration.
To be continued …